The Waiting Game
It's relatively quiet on the transfer front but I think teams are patiently lurking around waiting for their competition to bite. Arsenal have struggled over the years for leaving their business too late. This year they've made one of the biggest splashes yet in signing Alexandre Lacazette. Their direct competition haven't made any signings of major significance even though Manchester United are said to have had a £75 million bid for Romelu Lukaku accepted by Everton - massive if it materializes.
For me, it's imperative that clubs complete most of their business before departing on preseason overseas tours as it allows for an all encompassing bonding experience. By the time they arrive home, the season is roughly two weeks away in mid-August. Getting a good start stands you in good stead for the remainder of the season. On the other hand, if you lose ground early you're playing catch up for the rest of the campaign.
In Spain, where the two big dogs Real Madrid and Barcelona are situated, they're still on relative cruise control as per Spanish culture - sangria, tapas and a two hour siesta precede the ultimate tear up of an evening comprising of bone shattering bass and calimochos (the equivalent of signing Kylian Mbappe of course). In Germany, it's calm and calculated. Wait for the most cost-effective yet high quality players to enter the market, buy and develop them before selling at a supreme profit. Kinda like taking the parts of a Volkswagon and enhancing them to Audi quality. In France, just sell and watch PSG continue to monolpoloze the market.
Fear not though, shit will hit the fan soon and your club is destined to be a part of the madness in one way or another.
Enjoy the calm before the storm.